ABOUT
Hi, I’m Caroline.
I'm a marketing and creative professional based in Newport Beach, CA. I make visions come to life through content, press, and creative direction that actually feels like your story.
I started my career in the agency world: first in social media, and then as an account executive managing my own clients at a PR agency.
This is where I learned the importance of client relations, campaign execution, and what it takes to drive success for very different brands.
As a freelance storyteller, I bring a range of services not all agencies can offer, with the flexibility to curate everything to your brand, so you get the full spread of creative your brand needs from one person, not three.
Education & Experience
I graduated from Chapman University's Dodge College in 2024 with a BFA in Broadcast Journalism and Documentary Film, where I learned to make professional-grade documentaries, and saw how nonfiction storytelling can drive real change. I've worked across production companies and media agencies in multimedia production, content, and social strategy, most recently leading client accounts and securing top-tier press as an account executive at a PR agency.
At the core of everywhere I've been is the same thing: I'm a storyteller. Across film, marketing, PR, and digital media, I've learned how narratives get created, positioned, and amplified, and what I love most is bringing them to life in a way that drives real connection and impact.
I was born by the beach in San Diego, spent my early childhood in New Zealand, and my teenage years in Park City, Utah: a path that gave me a deep love of the outdoors. I hike, ski, surf, dance, and never miss a concert. I spent my final semester of university in Lisbon, and I've traveled to 20 countries so far, always looking for what to explore next. I'm driven by learning and throwing myself into new experiences.